NFT VS Crypto Drop
An NFT drop is an announcement of a new NFT or NFT collection — similar to a musician “dropping” a new album or single. Unlike an album drop, though, NFTs are bought on NFT marketplaces and every single NFT is unique.
What is an NFT drop?
NFT drops typically refer to a new NFT, NFT project or entire NFT collection a creator releases, with collectors bidding on dropped NFTs through an auction or buying them at a fixed price before they sell out.
A “drop” refers to something being released or delivered, oftentimes as a marketing tactic to bring awareness to the project. There may be emailed advertisements announcing the time, place and price of the upcoming NFTs to build an audience and potential customers.
NFT drops are often announced on social media, through drop landing pages on NFT marketplaces or through email campaigns. Many NFT marketplaces host exclusive NFT drops, such as Nifty Gateway, Crypto.com NFT and OpenSea.
In most cases, when you participate in a timed, planned NFT drop, you’re buying the newly-dropped NFTs directly from the creator. If you miss a drop and the collection is sold out, the next best option is buying the NFT(s) from the secondary market.
NFT drops vs. airdrops
A typical NFT drop is different from an airdrop. A crypto airdrop is when a company or organization gives away free crypto coins as a publicity stunt. With an NFT drop, users almost always pay for the newly released NFTs.
NFT drops refer to a new collection or single NFT released for sale. An airdrop is the release of free digital assets to users, typically cryptocurrency in very small amounts.
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